Why Your Business Needs a CRM (Hint: It Makes You Smart)

Imran Kermalli
Imran Kermalli Jan 17, 2017 • 3 min read
Shipping Company

CRM software makes you look smart. It helps you grow. It nurtures your leads. It inspires good habits.

Do you need more arguments in favor of why your business needs a CRM, short for customer relationship management? The New Year seemed to have kicked off with a flurry of articles on the benefits of using small business customer relastionship management software.

Small Business Trends, for example, quotes Ramon Ray, founder of Smart Hustle Magazine and a small business evangelist for a particular CRM system:

“The only way you do not need CRM is if you have a very, very small business with five clients, maybe ten. Then you may be able to get by with something like Google Contacts. But as you grow, you’re going to need something more sophisticated.”

As we pointed out in our new ebook, “How to Keep Up With a Growing Business,” large enterprises are no longer the only ones that can afford and leverage these tools. In fact, it takes even less work for a small company to get everyone onboard.

Staying Organized

First and foremost, it keeps you wonderfully organized. Rather than each employee acting like a silo, storing information on prospects and client interactions on separate hardrives, CRM software brings everything together in one convenient and accessible location.

Staying Informed

When you reach out to clients, you know their entire history of interactions with your organization. That way you avoid an embarrassing situation in which your customer service team is trying to make a displeased customer happy at the same time as your sales rep is hitting the same person with marketing offers.

Staying on Top

CRM also segments your contacts so you don’t target every person with the same content and offers. Automation of communication helps you do more in less time, a crucial feature when your lists of customers grow. With a CRM system you don’t run the risk of losing valuable information when a top-performing sales rep leaves the company.

Again, our ebook lists a few solid options such as SalesForce, Insightly, and Zoho. To learn more about all the details that will help you keep up with your growing business (think mentoring, hiring decisions, delegation, automation tools, shipping), click below to download.

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