Learnings From Olympic Athletes About Small Business Shipping

Imran Kermalli
Imran Kermalli Aug 04, 2016 • 4 min read
small business

Close to 10,500 Olympic athletes from 207 nations are in Rio to participate in the 2016 Summer Olympics.  Millions of people from around the world will tune in to watch the extraordinary efforts of athletes like Usain Bolt, the world’s fastest man; Michael Phelps, winner of more Olympic medals than any other athlete; and Gabby Douglas, defending women’s gymnastics all-around champion. 

Olympic athletes may seem superhuman.  But, if you stop to think about it, the life of an Olympic athlete is not unlike that of a small business owner. 

The competition is always changing; the industry and technology is constantly evolving; winning often depends on razor-thin margins; and the road to success is never smooth. 

Build your brand.

Defining and building your brand is one of the most important things a business needs to do.  Investing time and money on your brand will give you a critical edge.

Identify your goal.

You can’t achieve your goal until you define what it is.

Identify what you need to reach your goal.

What tools, resources, training, etc., do you need to achieve your goal?  Identifying the path you need to take is the first step on the road to victory.

Specialize in what you do best.

Focus on what you do best and outsource the rest. 

Surround yourself with the best.

Working closely with coaches, colleagues, and partners who are at the top of their game will push you toward success.

Recognize the importance of teamwork.

No one can do it alone.  Build an incredible team and recognize the value of each individual as well as the team itself.

Perseverance is critical.

You will fail.  You will stumble.  Push through the pain and frustration and try again.  

Discipline is essential.

Discipline improves performance.  Make preparation, practice, and accountability hallmarks of your professional life.

All your small business processes can be more efficient - including your shipping practices - if you run them like an Olympian. 

At eShipper, we know the challenges facing small businesses. We offer shipping solutions that will provide you with peace of mind, and will improve your bottom line.  Think of us as part of your support team. Click here to find out more about eShipper, or contact us if you’d like to speak to someone about how we can help you.

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