The business end of the year is here! Q4, or the fourth quarter of the year is my favourite time. I've seen so many businesses implement and execute killer strategies for Q4, increasing conversions and skyrocketing revenue. Unless you run a seasonal business that sees spikes in business during specific months of the year, Q4 is a crucial time for you to buckle down and get to work.
Where do you start? Here's the thing -- you can do all the ad campaigns in the world but still not get the return you're hoping for if your website doesn't measure up. So I want to know, is your website a conversion machine?
Building a conversion machine simply means creating a hub of attraction and conversion. Is your website there yet? Ask yourself these questions to find out:
A conversion machine features a website designed to satisfy not only the visitors but also the search engines by optimizing for both User Experience (UX) and Search Engine Optimization (SEO). Doing this would ensure a seamless purchase path for the visitors and higher Search Engine Results Pages (SERP) rankings as well
Some examples of premium content are as below
Publishing meaningful content of a regular basis encourages attraction and engagement
By following these simple steps, you are essentially optimizing the buying experience. The last aspect I want to cover here, after you have taken care of the above 3 points, is Testing. Test all your attraction and conversion points. Here's why:
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Aseem is a Marketer with more than a decade of Corporate and Digital Marketing experience with global brands such as Vodafone and Tata. He is an expert in Inbound and Data Driven Marketing with a proven track record in customer value management, life cycle management and digital content distribution on various platforms such as Facebook, Instagram, LinkedIn and Twitter. Follow him on Instagram: @travel_eat_click_repeat.