Pew Research has reported that 72% of Americans have smartphones – as do 67% of Canadians. And we know that the average smartphone user touches their phone over 2,600 times a day. What does this tell us?
Those of us who have smartphones use them continually throughout the day. 51% of Americans have used their smartphone to buy something, and on Black Friday of 2016, 40% of purchases were made from a mobile device.
eCommerce marketing strategies have shifted – and continue to shift – toward the customers who use their smartphones to shop. Adobe has published some research that you may be interested in if you own, manage, or do marketing for an online business:
So far, shoppers are spending more when they use their computers than when they use their smartphones.
The conversion rates for smartphone shoppers sits at 16%, while those who are shopping on their computers are converted at a rate of 26%. And it is not all about the relative sizes of screens.
How Can Online Retailers Improve Conversion Rates?
At eShipper, we can work with you as you target shoppers that use their smartphones to shop: We provide easy-to-use tools that result in your customers receiving their purchase in a timely way and at a cost that will encourage them to visit you again. (And again.) Contact us for more information or download our free eBook on customer retention.