Well, summer is almost over and the "back-to-school" shopping season is upon us which means many parents are flocking to stores to purchase school supplies, clothes, shoes, laptops and many other necessities. Perhaps, that is why the "back-to-school" shopping season is the second-largest retail season in North America. According to an article by eMarketer, this season equates to about 17.2% of total retail sales which makes it a huge opportunity for businesses with lots of revenue potential. Luckily for businesses and procrastinators, now the season is longer than ever, starting in June and extending till September. Here are some lessons on how your business can ace this season both in-store and online.