To keep your small business growing, beware of using technology that evokes memories of the horse-and-buggy era. Saving on technology while trying to meet increased customer demand is bound to become a costly strategy.
Now is a good time to enter the 21st century. Consider the possibilities of automation software to streamline your business, track processes, and keep customers happy.
In our new eBook, “How to keep up with a growing business,” we help you explore a range of automation options in the following areas:
- Social media
- Project Management
- E-mail marketing
- Shopping cart integration
Take social media engagement, for example. Although it’s possible to manually schedule blog posts, curated content, and images on platforms such as Twitter, Facebook, and Instagram, it also requires something you may not have: a lot of time.
And given your customers likely spend a good deal of their time browsing those platforms, you need to post relevant content on a regular basis, often several times per day. That’s when social media management software like Hootsuite comes in handy.
Hootsuite allows you to schedule messages and engage your audience across more than 35 global networks from one platform. A single user can link up to three social profiles and run two campaigns – for free.
You may also benefit from enlisting the help of CRM software. Once reserved for large enterprises, CRM has entered the realm of possibilities for those who seek to manage small business growth. Insightly is one of those platforms that seems tailor-made for small businesses. Both scalable and affordable, it even has a free version to help you get started.
And let’s not forget about shopping cart integration. Even if you’re still able to keep up with orders and don’t mind manually creating shipments – one by one – on your carrier’s website, your growing business may soon make automation inevitable.
Can you imagine a platform that plugs into most major shopping carts like BigCommerce, Etsy and Shopify so that as soon as your customers place an order, you’ll receive a shipping label in your inbox? Forget about having to type in any details like before.
That’s possible with a shipping plugin like eShipper. Download our eBook for more details and helpful tips.