Shopify is a big, beautiful beast of software that is extremely easy to navigate as a new business owner! Its intuitive user experience allows business owners to focus on what’s important in their business.
However, there are some common misconceptions I have seen over and over as a Shopify Partner, Marketplace Owner, and eCommerce Coach.
Undoubtedly, the most time-consuming misconception I see is misunderstanding the proper use of product tags.
They are a powerful tool for organizing your products within Shopify’s inventory management system and on the web pages of your site.
Product tags can be used as the selection criteria when you’re building an automatic collection, or as filters when you’re creating a menu.
They can be used in other practical ways like creating shipping rules, marking sale items and communicating with your team.
What Product Tags ARE NOT
Product tags do not add any targeted SEO strength.
Although product tags can be used within Shopify to match with a customer's search term, they should not be avidly applied like on Etsy Marketplace. Users search intent changes drastically between a marketplace and your own online store.
If you have popular search terms that your customers are looking for, you can apply them as necessary to applicable products. However, when doing so be sure to check that your collection pages are not showing all your tags, or filtering by tags as this can get confusing for customers.
BONUS: Pro Tip
If you have questions about how to best organize your products, or how to add predictive search to your store, book an exploratory call with Shopify Partner, Sarah Killins.
This is a guest blog by Sarah Killins, founder of Kased Communication and Shop Hamont. Sarah is a current Shopify Partner and past Shopify employee. With global experience in sales and communication combined with an e-commerce skillset, Sarah offers Workshops, Coaching, eCommerce Management and full service website builds to help business owners achieve their goals online.