Every online eCommerce business has customers who return most of the items that they buy.
“The size wasn’t right!” “I don’t like the color.” “The product description was wrong.” “My item was damaged on delivery.”
Whatever their reason for returning their items may be (and even if they’re legitimate), “serial returners” can have a serious impact on your profits. So don’t let “serial returners” hurt your business. Here’s what you need to know to deal with them.
Understanding Different “Serial Returners”
Serial returning is common in all online marketplaces – but especially among sellers who specialize in women’s clothing.
There are several different reasons for this.
And in addition to these types of customers, some people are just impossible to please. They will nitpick the smallest issues with a product, or send products back for almost no reason at all. These are the hardest customers to deal with.
How To Deal With Serial Returns
There are a number of steps you can take to deal with serial returns. Here are the three easiest ones to implement in your store.
Understand Serial Returners, And Do What You Can To Mitigate Their Impact
Serial returners are not avoidable for eCommerce companies. But with these tips fromeShipper, you can differentiate between legitimate customers who are simply very particular – and those who are abusing your return policy to “rent” items for the short term, or to try dozens of items without buying them.
So think about how you can improve your store – and increase profitability – today.