Among the two juggernauts of the online retailers, Amazon and eBay, another player is growing its ranks and looking to overtake its competition, Walmart Marketplace.
With over 100 million monthly shoppers, no monthly fees, low competition, personalized shipping methods, and easy transactions, this is the platform that you should look to get your business on ASAP!
With the average user browsing the platform for over 5 minutes, and a huge customer pool between Canadian and American shoppers, the answer to how you will sell your products online has just been answered.
If however, you don’t know where to start on growing your brand within the Walmart Marketplace Canada, join an accelerator program to kick-start your eCommerce success.
So we discussed why you should do Walmart selling, now let's get into how you can gain an edge on the platform over your competition.
Great product listings have the power to convert casual browsers into buyers.
This can be achieved through organic or paid methods.
Organic methods range from writing stellar product titles, descriptions, using clean product photography, and fair pricing.
This will ensure that Walmart correctly categorizes your product catalog and better serves it to customers.
2. Ensure you have an optimized product title
This MUST INCLUDE: brand name, user, and make of the product. Use user-friendly keywords so customers can easily search and find your products.
3. Write an SEO optimized description
Also known as the “About this item” section, this is where you want to put all the information that you believe a customer will want to know about your product. Writing a solid, concise, and informative description has been proven to increase conversions.
4. Use the best possible images
Showcase your product using the sharpest, clearest, and crispest images possible, after all, a picture speaks a thousand words.
Some guidelines to follow:
5. Use meta keywords
This is your bread and butter to success with Walmart selling. Meta keywords will help boost the visibility of your products based on customer search results, so make sure to accurately describe your images.
For example, if you are selling a shoe, include meta keywords such as, “Leather Based Low Lace-Up”, as these will be common words that people will input when searching for shoes.
Paid methods include using Walmart’s advertising mechanism to boost your product’s visibility (not currently available in Canada).
However, as a quick overview, these include similar advertising options that you find in other platforms such as banner ads on category home page, landing page ads based on product category, and sponsored ads in the product grid layout.
All of these options will run a CPC (Cost Per Click) campaign, meaning you only get charged when someone presses on the ad and lands on the desired page.
Although not completely universal, fairly exclusive, yet extremely budget-friendly, Walmart Marketplace is definitely a place where you would want to get your business listed.
Not only will it bring huge exposure to your brand, save you on monthly fees, pay you weekly through easy transactions and allow you to sell among fewer competitors, it will also completely give you full control over how you want to ship and fulfill your orders to ensure that your brand delivers on exceptional customer experience.
End of the day, Walmart Marketplace is here to make a big impact and is an upcoming great alternative for independent brand labels looking to connect with potential customers and scale their business to heights unimagined.
Amazon might finally have some serious competition.
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Referral fees are calculated as a percentage of the gross sales proceeds from the sale of each product. The referral fee is based on the product type that you choose during the item setup phase.
Walmart Canada does not give any preference to sellers of Canada over the US, however, US sellers must be a pre-approved member of the Custom Self-Assessment program (CSA), must comply with DPP, and must require a Canadian Business Number from the Revenue Canada Agency.
Walmart provides a link to contact the seller. If however the product is returned in-store, then it will be shipped back to the seller’s warehouse with the full cost of shipping rates covered by Walmart Canada.
As a seller, you are responsible for registering yourself, as required by applicable law, for the selling of any Canadian goods or service to ensure that Sales Taxes are charged, collected, and remitted to the applicable tax jurisdiction. Read more here.