If drone delivery is the future, free shipping is the new normal. Customers have grown so accustomed to receiving their online orders for free that they hardly view it as a perk.
Although a lot of emphasis has been placed on speed, the great majority of shoppers (86 percent!) are actually willing to wait between four and seven days as long as they don’t have to pay a single cent for shipping, according to a survey by AlixPartners.
Just to show how much shoppers value free shipping, take a look at the results of some recent studies:
The case for offering free shipping is simply overwhelming. But as much as consumers probably dream of seeing their orders air dropped – for free – within minutes of hitting “Purchase,” it needs to make financial sense for you – or your online presence will be short-lived.
Setting a minimum order amount encourages shoppers to add more items. You can also offset the cost by slightly raising the price of your products. And if you, because of the nature of your product line, can’t offer free shipping, making sure any charges are displayed early in the checkout process will make shoppers less likely to abandon their cart.
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